But not everyone is happy. The firm has angered a number of manga fans who see the use of AI to translate a celebrated and traditional art form as one more front in the ongoing battle between tech companies and artists. "However well-intentioned this company might be, I find the idea of using AI to translate manga distasteful and insulting," says Casey Brienza, a sociologist and author of the book Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics. Manga is a form of Japanese comic that has been around for more than a century. Hit titles are often translated into other languages and find a large global readership, especially in the US. Some, like Battle Angel Alita or One Piece, are turned into anime (animated versions of the comics) or live-action shows and become blockbuster movies and top Netflix picks.